Post by account_disabled on Jan 10, 2024 3:04:33 GMT -5
If you are wondering how to run a company blog (and not only that), this article will be extremely helpful for you. Running a company blog may seem like a simple task. However, many companies, despite regularly publishing content, have virtually no satisfactory results. In today's article, I'll discuss how to approach blogging and whether it's worth your time and money. I will focus on general assumptions - if you want to learn how to comprehensively optimize your entries for the search engine, I invite you to read our latest article: How to write SEO texts? SEO articles that will crush the competition! What is a company blog? A company blog is a section on your website where you share knowledge about your business and solve the problems of the target group of your business. A blog can be a key element of your content marketing strategy.
It is also a good place to share any information about the company and news. Is it worth starting a blog? 6 key arguments 1. Valuable search engine traffic Articles should ultimately generate valuable search engine traffic for us. If we take care of the appropriate Email List selection of topics and SEO optimization, the texts will begin to attract potential customers to our website. For example, we can run an online store for people interested in bicycles. So we publish the article "How to prepare for a bicycle trip?", which may attract people interested in cycling to our website over the next few years. A blog will allow you to attract your target audience to your website. 2. Gaining authority in the eyes of Google Every day, billions of people around the world use various types of search engines. Google is definitely number 1 in Poland and we will focus on it today.
To be able to take advantage of this huge channel to reach customers, Google must find our website useful and trustworthy for users. It is difficult to prove the value of our website based on category, product or offer pages alone. It is the company blog that will clearly show the search engine algorithms that we know what we sell (we build the so-called Topical Authority) and that we create real value for our target group. From our texts, we can link to subpages that typically generate sales (categories, products, offers, etc.). This way we will direct some traffic there and help them with positioning. The article section will also attract links from other websites, which are extremely important when positioning the website. Building a company blog will bring you significant SEO benefits (i.e. high positions in the search engine). 3.
It is also a good place to share any information about the company and news. Is it worth starting a blog? 6 key arguments 1. Valuable search engine traffic Articles should ultimately generate valuable search engine traffic for us. If we take care of the appropriate Email List selection of topics and SEO optimization, the texts will begin to attract potential customers to our website. For example, we can run an online store for people interested in bicycles. So we publish the article "How to prepare for a bicycle trip?", which may attract people interested in cycling to our website over the next few years. A blog will allow you to attract your target audience to your website. 2. Gaining authority in the eyes of Google Every day, billions of people around the world use various types of search engines. Google is definitely number 1 in Poland and we will focus on it today.
To be able to take advantage of this huge channel to reach customers, Google must find our website useful and trustworthy for users. It is difficult to prove the value of our website based on category, product or offer pages alone. It is the company blog that will clearly show the search engine algorithms that we know what we sell (we build the so-called Topical Authority) and that we create real value for our target group. From our texts, we can link to subpages that typically generate sales (categories, products, offers, etc.). This way we will direct some traffic there and help them with positioning. The article section will also attract links from other websites, which are extremely important when positioning the website. Building a company blog will bring you significant SEO benefits (i.e. high positions in the search engine). 3.