Post by account_disabled on Jan 24, 2024 22:46:21 GMT -5
Yandex N.V., which is now a Dutch holding company, is looking to sell off its search engine and all of its other Russian assets as part of a deal estimated to be between $5 billion and $6 billion, Reuters reported.
Likely sale? A sale could come as early as December. Yandex N.V. might sell 100% of all its Russian assets or hold share options.
“Dutch holding company Yandex NV’s planned restructuring is aimed at recouping DB to Data some shareholder funds with the sale of its main revenue-generating Russian businesses, such as its search and ride-hailing operations. It then plans to develop four other business lines internationally,” Reuters reported.
Yandex also dominates online advertising in Russia.
Why we care. Russia invaded Ukraine in February 2022, though it still has a commanding 65.95% search market share in Russia (only 1.83 globally), in October, per StatCounter, while Yandex announced it had 62.6% market share in its Q3 2023 earnings report. It remains an area international search marketers will want to watch.The world is drowning in digital content. Sadly, marketing success is often measured by quantity rather than the effectiveness of content in building awareness, generating leads, and converting customers.
As a result, we’ve turned the web into countless low-insight listicles that focus on capturing keyword searches instead of sharing insights that mean something to the reader.