Post by account_disabled on Dec 1, 2023 22:50:06 GMT -5
Pay a lot of attention to optimizing your landing pages (as you should). and keywords, a landing page title, a concise, compelling meta description, intuitive layout and navigation, loads quickly, looks stunning, and is most likely to be featured above the fold Call to action. Content, on the other hand, is more than just an optimized landing page. Content has a purpose. Content can give a company an edge over its competitors. Content is a means of communicating and building relationships with your audience.
What is audience intent? The core audience you are trying to attract needs something. Maybe they’re researching Phone Number List the best hiking holidays around the world. Maybe they want to know where to go hiking in Utah. Maybe they know they want to go hiking in Utah and are looking for Utah vacation packages that include hiking. Or maybe they just need to book a trip from Boston to Park City. Their intent can be very vague or very specific, and when designing content for your landing page, you need to put yourself in the mind of your audience and consider what they really want to see. Audience intent considers: What content helps meet visitor intent easily and satisfactorily? If the intention is vague (eg: hairstyle), what different types of intentions might they have.
For example: hair style instruction videos, hair style manuals, short hair styles, long hair styles, curly hair, thin hair, curly hair, specific hair styles (such as updos, braids, etc.). What do they think works? What do they find interesting or attractive? What do they consider shareable? Basic Requirements of Content Strategy A great content needs all the things a great landing page does (when the content is indeed a landing page and not other types of content like white papers, videos, guides, maps, etc.
What is audience intent? The core audience you are trying to attract needs something. Maybe they’re researching Phone Number List the best hiking holidays around the world. Maybe they want to know where to go hiking in Utah. Maybe they know they want to go hiking in Utah and are looking for Utah vacation packages that include hiking. Or maybe they just need to book a trip from Boston to Park City. Their intent can be very vague or very specific, and when designing content for your landing page, you need to put yourself in the mind of your audience and consider what they really want to see. Audience intent considers: What content helps meet visitor intent easily and satisfactorily? If the intention is vague (eg: hairstyle), what different types of intentions might they have.
For example: hair style instruction videos, hair style manuals, short hair styles, long hair styles, curly hair, thin hair, curly hair, specific hair styles (such as updos, braids, etc.). What do they think works? What do they find interesting or attractive? What do they consider shareable? Basic Requirements of Content Strategy A great content needs all the things a great landing page does (when the content is indeed a landing page and not other types of content like white papers, videos, guides, maps, etc.