Post by account_disabled on Dec 9, 2023 2:30:33 GMT -5
Leaving room for smaller competitors to take over those searches. By not doing SEO on sites of recognized brands, product categories are left unpositioned and the places on Google are free for their smaller competitors, who, if they are doing SEO, beat them, allowing a small competitor to appear next to them. big. SEO Positioning | Prospect Factory By doing SEO on the site of a recognized brand, positions in Google are covered to not allow smaller competitors to position themselves in those places. Second risk, thinking that even without doing SEO, they position themselves automatically. Somewhat arrogantly, some brands think that, because.
They are recognized , Google will automatically position them. One thing we've seen is that Google is becoming less considerate of brands. There are many horror stories of well-known brands that did not do SEO and that, accustomed to positioning well in Google just because of their recognition, suddenly, when Digital Marketing Service faced with an update to the Google Algorithm, they are affected and pushed down in the rankings. This happens when the brand was not making an organic positioning effort, it was taken for granted, it believed that by being famous it was simply already guaranteed a position. Suddenly an Algorithm change comes in Google that throws them off their position.
There are many famous cases of this, but an interesting one is that of eBay, which in 2014 was penalized, losing important rankings that, on its sales site, meant a lot of money in losses. One reason for doing SEO on well-known brand sites is that the position in Google is not guaranteed, just for the sake of it. Third risk of not doing SEO on well-known brand sites When you do not run an SEO campaign , you do not have an expert supervising that the site complies with Google rules. If the brand does not have a specialist SEO team supervising that what is done on the site, voluntarily or involuntarily, will not be breaking the rules or violating the algorithm.
They are recognized , Google will automatically position them. One thing we've seen is that Google is becoming less considerate of brands. There are many horror stories of well-known brands that did not do SEO and that, accustomed to positioning well in Google just because of their recognition, suddenly, when Digital Marketing Service faced with an update to the Google Algorithm, they are affected and pushed down in the rankings. This happens when the brand was not making an organic positioning effort, it was taken for granted, it believed that by being famous it was simply already guaranteed a position. Suddenly an Algorithm change comes in Google that throws them off their position.
There are many famous cases of this, but an interesting one is that of eBay, which in 2014 was penalized, losing important rankings that, on its sales site, meant a lot of money in losses. One reason for doing SEO on well-known brand sites is that the position in Google is not guaranteed, just for the sake of it. Third risk of not doing SEO on well-known brand sites When you do not run an SEO campaign , you do not have an expert supervising that the site complies with Google rules. If the brand does not have a specialist SEO team supervising that what is done on the site, voluntarily or involuntarily, will not be breaking the rules or violating the algorithm.