Google Search Console
This tool is a communication facilitator between your website and Google. It informs you in a precious way reports to apply in your SEO positioning techniques . Offers:
Find out if there are problems with the indexing of the site
Helps you know if the site has been hacked or penalized by Google
Monitor the average position of your pages in the SERPs
Identify the click-through rate (organic CTR) of your pages in the SERPs
Recognize which keywords activated your website in the SERPs
Identify which sites direct backlinks to yours
It asks Google to rework questionable backlinks to your site.
It is a tool with a slightly technical language so it is aimed at web page
Phone Number List administrators or better known as webmasters. However, the interface is not complex to understand, so anyone can use it.
Ideas for improving and optimizing your content, as well as identifying your website traffic and the queries it generates, can be handled well from Google Search Console.
4. Research keywords
With the information obtained by the buyer persona, it is time to specify the ideas to create the content of interest.
The differentiating element that separates your future customers and your brand are the keywords. They will help you identify the search intention and find the solution to the concerns or needs of the users.
If someone wants to go on a trip to MachuPicchu they will usually search for “cheap destinations to MachuPicchu” or “the best places in MachuPicchu”. These in quotes are the keywords that your buyer persona searches for or finds interesting.
Doing keyword research is a whole process:
Start with an idea about a topic.
You use tools like SEMRush or Google Keyword Planner to identify keywords that you can use in your articles.